a students' magazine

A CAMPAIGN FOR REAL BEAUTY

Spare 6 minutes to have a look at this! That’s if you haven’t already seen it!

The video you have just seem is one of several videos that the Dove Campaign for Real Beauty has promoted since 2004. The campaign was conceived after a survey indicated that only 4% of women felt comfortable with themselves and considered themselves to be beautiful.

Dove recruited seven women of different ages and backgrounds and had FBI-trained forensic artist Gil Zamora create sketches of them based on descriptions of their facial features and on descriptions that other people gave about them. The women were then shown the two different sketches: how they saw themselves and how other people saw them.

I think that the video is thought-provoking; it brings home to us how much importance is attached to  physical appearance and shows us to what extent women, in particular, have become so self-conscious and self-critical.

 Increasingly more people are becoming victims of pressure from the media to look stunning, thin and fashionable. TV shows, movie stars, fashion models in magazines, billboard advertisement and celebrities all exert a deep influence on individuals –especially on young girls. According to recent research as many as one-third of girls aged 10 to 14 are trying to lose weight and the Self-Esteem Institute claims: ” Low self-esteem is actually a thinking disorder in which an individual views himself as inadequate, unworthy, unlovable, and/or incompetent. Once formed, this negative view of self permeates every thought, producing faulty assumptions, and ongoing self-defeating behavior.”  

I was also shocked to hear that Abercrombie & Fitch, one of the top sellers of young adult clothing in  America has refused to offer plus-size clothes for teens. What’s more, in a 2006 interview its CEO, Mike Jeffries, said he was primarily interested in marketing to “the cool kids” and “good-looking people.”

To my mind  this attitude accentuates the lack of moral code in our society which is already poor in ethical values.

Let me leave you with some food for thought-Dominic Owen Mallary, a rock singer sums it up so brilliantly:

Our lives are mere flashes of light in an infinitely empty universe. […]In a society so governed by superficiality, appearances, and petty economics, dreams are more real than anything in the “real world”. Refuse normalcy. Beauty is everywhere, love is endless, and joy bleeds from our everyday existence. Embrace it. […]Live and love so immensely that when death comes there is nothing left for him to take..

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