Here I am again! As Anysh wrote some months ago, the new academic life is for us ex-students very interesting and exciting: you can focus your attention on what you really love and this is an amazing point in my opinion.
However, I really miss school, my classmates, the relationship with teachers, and this is a bit strange because I wasn’t looking forward to going to university…I’m a bit nostalgic!
Anyway, it’s time to briefly introduce the new topic of this post: I’d like to discuss some unacceptable methods used in advertising today, and their effects on society.
To begin with, advertising has been one of the most powerful innovations of the last centuries (even though it dates back to the ancient Romans): on the one hand, it’s the cornerstone of economy since it persuades people to buy a certain product.
Some media (like TV and newspapers) are based on advertising. In addition to this, it offers a high number of jobs and it is an important source of information for the public.
However, the positive aspects are accompanied by several negative points: first of all, advertising persuades people to buy products they do not need; then, it pervades every program or movie: it’s not accidental when an actor wears a name-brand sweater rather than a simple t-shirt.
The third negative aspect is the creation of stereotypes: advertising methods are keen and targets are often women and children. Ads of cars are associated with attractive women, who become similar to objects that can be bought. Women are also presented as full-time mothers, housewives or workers to whom advertisements of detergents or products for cleaning are dedicated. Advertising communicates that women should be thin and fascinating and hold down full-time jobs.
Children are the most susceptible to the power of advertising: recent studies have shown there is a link between the food promoted and children’s preferences. They are not only spectators, but also protagonists of advertising: indeed, they have become “models” because many companies appeal to children’s tenderness.
Advertising does not spare men: they should be gorgeous, athletic, kind husbands and exemplary fathers at the same time. Moreover, they are persuaded to buy amazing beauty products which hardly ever keep their promises.
In conclusion, what are the results of advertising? Unrealistic expectations, false images and stereotypes…
But can we put the blame only on advertising, considering people to be only passive targets?
I’m sure that ads are almost essential nowadays and I envy advertisers, they’re creative workers and some ideas are really striking (although they’re sometimes exceptionable), but the human race is endowed with a critical sense that should make people reflect and distinguish good from bad.
Let me know about what you think about it!