a students' magazine

The history of Coca-Cola

Coca-Cola's logo

Did you know? Coca Cola, the most popular fizzy drink in the world was invented in Georgia in 1886 as a health drink, good to cure headaches.

In those times alcohol could not be sold, so a pharmacist, Dr John Pemberton, created the secret formula of the drink substituting wine with sugar. His book-keeper, Frank Robinson, gave the refreshing new drink its name because it contained extracts of cocaine.

In 1887, Asa Candler, a businessman, bought the formula from Pemberton and made it  one of most popular soft drinks of America. At that time people went to ice cream parlours to have a drink. These were often connected with pharmacies and were a popular meeting place. Coke was sold as a health drink, and its success was not only due to its new taste, but also to a successful advertising campaign. Candler bought a lot of advertisements featuring the “Coca-Cola girls” inviting people to “pause and refresh”.

In 1931, even Father Christmas was used to sell the product, and from then on the picture of a round, white-bearded man became the icon of Father Christmas.

Nowadays, Coca-Cola is still one of the most popular drinks in the world, and more than one billion bottles are sold every day.

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